Ford’s Big Bet on Electric Cars as It Invests in the U.S. Plant

January 13, 2017

2016_A&M–Commerce_Homecoming_Parade_03_(Pres._Emer._Keith_McFarland_and_Nancy)The first few days of 2017 have been significant to Ford Motor Co. A lot of attention has particularly been geared towards the company’s move to opt against setting up a Mexico manufacturing plant worth more than a billion dollars. Instead, Ford plans to invest about $700 million in its Michigan plant, which will help in creating jobs for 700 Americans. Though it might seem that the decision was prompted by some high-profile individuals, this is not the case. The reason behind the change of plans is Ford’s independent analysis of the company’s business imperatives.

However, it would also be essential to consider other news related to Ford. Earlier in the week, Ford gave details concerning its increasing commitment to producing electric cars. It particularly emphasized expanding its offerings in the coming years. One of the notable moves is the automaker’s plan to produce a small electric SUV. This SUV will have an approximate range of about 300 miles. This information concerning the car was obtained from a press release issued by the company. The designing of the new SUV will take place from the ground up, contrary to utilizing an existing car platform. Ford’s electric vehicle champion and Purchasing Vice President, Hau Thai-Tang, gave information on the automaker’s new approach through a telephone interview.

Thai-Tang explained that this was the very first time that the automaker had optimized a full-battery electric car’s architecture. This would give the company the opportunity to give consumers the full merits of an electric car. The benefits will be in terms of the car’s engineering configuration and the vehicle packaging. It will also provide occupants with an optimized experience. In addition to developing a fully electric SUV, Ford also plans to launch a number of hybrid electric cars in by the year 2022. These cars will help in showcasing the clear advantages of electrification, which go beyond fuel-efficiency merits.

Three iconic sub-brands will specifically receive the hybrid treatment. Hybrid versions will be added to both F-150 pickup truck and Mustang lines. A plug-in hybrid will be incorporated into the company’s commercial car sector. In Mustang’s case, the addition of the hybrid technology is expected to help the company in showcasing both the low-end torque and performance. For the hybrid F-150, capability will be showcased and the Transit’s role will be enhancing productivity. Productivity, capability and performance are the attributes that define the major benefits of electrification other than fuel efficiency.

Filed under: Electric Cars,Green News and Products,hybrid cars,New Products for Hybrids

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