Prius Accessories and Hybrid Car Parts

Bells and whistles be damned!

June 11, 2009

Bottom-line Bobs and Barbs The nearly 20,000 responses to the latest J.D. Power & Associates Web-based survey on newfangled car technologies and enhancements reinforces conventional wisdom about how some households react to a souring economy. Bells and whistles be damned!  The Power study reveals that average Bobs and Barbs think more about bottom-line costs than appealing new features.

Fuel-saving hybrid electric technology ranked fifth among the 19 available features – earning “definitely interested” status from 15 percent  of respondents. But that 15 percent dropped to 4.2 percent when Power said the upgrade to hybrid technology would boost the price of a car by $5,000. For hybrid marketers, the challenge continues: to motivate consumers to look beyond the bottom line and consider more than price in their purchases.

Filed under: All Posts,Electric Cars,Green News and Products

Tags: fuel saving, hybrid car accessories, hybrid technology