Electric Vehicles Win Mainstream
June 10, 2009
Winning the mainstream All electric driving may gain a foothold among mainstream consumers in the future but for now national surveys of households reveal consumers don’t really understand or value the concept. That was one of the observations Dr. Ken Kurani from the UC Davis Institute of Transportation Studies made at this year’s SAE 2009 Hybrid Vehicle Technology Symposium in San Diego. Plug-in hybrid electric vehicles (PHEVs) such as the Chevy Volt will face stiff competition from alternative solutions, the researcher said, and manufacturers will need to reach beyond pioneers, advocates and experts to help PHEVs reach their potential. Recent studies, Kurani said, demonstrate that consumers still do not place the highest values of fuel economy or low emissions when purchasing a new car.
Filed under: All Posts,Electric Cars,Green News and Products
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